Geidea — Global Rebrand.
This entailed forging a fresh brand identity for a prominent fin-tech powerhouse nestled in the heart of Saudi Arabia.
Geidea, at its core, pioneers cutting-edge payment solutions, serving a diverse clientele spanning the public and private sectors. Beyond offering point-of-sale devices, Geidea has seamlessly evolved into a true merchant partner.
A simple logotype crafted to reflect the future vision of a fast-moving, forward-thinking brand.
Logo.
Formed around the idea of creating a vision, a window of opportunities, a future, where customers are enabled to take their businesses to the next level, no matter how big or small.
A strategy built around new opportunities.
Geidea's brand exudes a warm and inviting atmosphere through its use of relatable photography and a distinct style that is uniquely it’s own.
Brand guidelines.
A responsive website aimed at merchant clients who want to set up new businesses, no matter what or where they sell.
Website.
Creating a unified experience by designing a logo mark suitable for physical devices — creating a personal and memorable end-to-end experience.
Products & Hardware.



Applying the brand to a new social media design & strategy.
Social Media.